October 16th, 2012 may be known as one of the key days that ended the lockout of the year 2012. Today, the owners proposed an offer to the players that many consider the best that the players could possibly ask for given the current circumstances. Gary Bettman was quoted today as saying, “We hope we’ve given our best shot.” The new offer contains a 50-50 revenue split. The owners are adamant that the players take a cut in revenue sharing, after having 57 percent of the revenue for the past years. The NHL is at all-time revenue high, bringing in over 3 billion dollars during the past season. If the lockout continues, there is a greater chance that this record revenue will drop and the NHL will be in rebuilding mode similar to 2004. It took the league a few years to regain its’ place in homes across America and Canada. All that work can be salvaged if the players accept the offer currently on the table. If the players want to save the current season, they must accept. This will be the best offer that the players receive during the lockout, being that they are constantly losing leverage as the lockout continues. If he does not accept the current offer, Donald Fehr will not gain any sympathy with fans, clamoring for the puck to drop on opening night. The current CBA offer major goal is to save the current season, starting the season on November 2nd with a full slate of 82 games for each team. Today marks the one month mark of the lockout, the time where players would have received their first paychecks. The bottom line is that the players need to accept the currently offered CBA, including the 50-50 revenue split, if they want to preserve their season and image with hockey fans worldwide.
The ball is now in the hands of the NHLPA. Let’s see what happens.