It seems like a rebrand is upon us as the St. Louis Blues posted a cryptic message throughout their social media pages. Check it out here.
This rebrand has been thrown around the rumor mill since the spring, and it looks like it is coming to fruition. Many speculate it will just be a logo change, an update for lack of a better word.
The timing of this makes complete sense as this franchise has started to turn a corner and greener pastures are in sight. Their is potential for a successful future, and a rebrand is absolutely the right move here.
The Blues have had much success with their current logo, that was last modified in 1999. Of course the Stanley Cup in 2019 is the highlight of that.
In my opinion, I believe that this will be a full rebrand, not just a logo enhancement. The jerseys will be changed up, color scheme, maybe even some alternate logos to boot.