The St. Louis Blues have finally solved their local TV puzzle. After months of uncertainty, the club has officially announced a multi-year deal with Amazon Prime Video to become the exclusive local streaming home for Blues hockey, starting with the coming 2026-27 season.
Under the new model, in-market fans will subscribe to a team-owned broadcast service directly through the Prime Video platform. St. Louis will join the movement alongside the Carolina Hurricanes, Columbus Blue Jackets, Minnesota Wild, Anaheim Ducks, and Dallas Stars.
"Our desire to maximize accessibility and ensure long-term consistency for where our fans will find our first team-owned streaming service led us to Prime Video, and we are excited to launch in the coming weeks," said Steve Chapman, the Blues' executive vice president and chief revenue and marketing officer.
Pricing, access, and what the model means for in-market fans
For local fans who are inside the team's local viewing area, the new direct-to-consumer package will cost $19.999 per month or $99.99 for the full year, matching the price point of recent direct-to-consumer options.
Because the service will sit inside of Prime Video, fans will not need a full Amazon Prime membership to purchase the stand-alone Blues package. The NHL's centralized production team will handle the graphics and technical support, while the local St. Louis crews will contribute to producing the actual game broadcasts. Prime's streaming hub will carry 73 local games this season, with the remaining nine games airing on exclusive national broadcasts.
What about other viewing options?
Cable, satellite, and over-the-air deals are still being finalized for those who rely on traditional viewing. The team has stated that those agreements are coming soon and that fans across the region will still be able to watch on television just like before.
After years of channel flipping and regional network instability, fans will now have one reliable digital home, and it should be considered a massive win. Once the Blues announce the official launch date and line up their cable partners, following the Blues this fall should be painless.
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