The NHL is trying to find new ways of making revenue and jersey sales will be part of that. With that in mind, there is one direction the St. Louis Blues need to stay away from.
The NHL and its jersey provider Adidas are apparently going to be releasing fourth jerseys for all NHL teams in 2020-21, with the project being called either inverse or reverse retro. That’s all well and good, but the St. Louis Blues need to be careful which direction they go.
Several teams have had leaks come out, possibly revealing what direction they are going. The latest one, seems to indicate the Anaheim Ducks might be doing a redesign of their Wild Wing jersey, which was one of the worst in all professional sports the first time it came out.
— icethetics (@icethetics) October 21, 2020
Some of the leaks are subtle, such as Pittsburgh’s possible inverse jersey being a white version of the old black uniform they wore with Pittsburgh spelled across the body. Philadelphia’s possible reverse retro got lazy and just took the wrist color and swapped it with the shoulders.
— icethetics (@icethetics) October 19, 2020
It should be noted that none of these leaks are official. Tweaks could be made and releases could be delayed with the start of the 2020-21 season up in the air.
Regardless, with all that in mind, I implore the Blues to not go in the kind of direction the Vegas Golden Knights or Ducks went. Those teams took colors that are barely used in their jersey palate and made them the primary.
For the love of all that is holy and good and right in this world, please do not go with yellow for any new Blues jersey. It’s a lazy move and there are just too many other ways to go.
The Blues already have enough options right now if they don’t want to oversaturate their own market. They’ve got their normal white and blue uniforms, they still have the Winter Classic old-school style jersey and I made the case they should keep the “clown” jerseys around a bit longer.
That’s enough really. While it feels like people are working a little more, the NHL, and other pro leagues, might be pushing things to expect fans to shell out $100 or more on another style of jersey.
If they do go for another look, I will be quite upset if they go with a yellow. I have no problem with the color yellow in general, but there are very few NHL jerseys that look good with it.
The Blues have worn yellow in the past, with their practice jerseys and it looks like a practice jersey. It looked like something you could get at any chain box store.
On top of that, yellow is just something that can go so wrong. Do we really want the Blues to look like those awful mustard Nashville uniforms?
— Pro Hockey Rumors (@prohockeyrumors) October 23, 2020
I know there’s been some positivity around the new third jersey for Vegas, but I’m not really a fan of those either. Sure, it’s gold, but bleh.
It looks like something you would find on the carpet of a gaudy hotel.
Ratio the golden knights with a picture of 2021 Norris Trophy Winner Alex Pietrangelo’s jersey pic.twitter.com/wUYgbnGid7
— trevor ⚔️ (@KnightsSZN) October 15, 2020
Pittsburgh’s yellow jersey is tolerable. Boston’s yellow sweater isn’t that bad. Still, it’s just too much yellow.
I honestly cannot think of a yellow NHL jersey that really looked sharp. The only hockey one that springs to mind that actually does look good is that of Team Sweden.
So, maybe…maaayyybe there is a way of doing it that would not look terrible. I’d still rather they just stay away from it.
My worry is they would go with a Joe Mullen style jersey, but put blue on the shoulders and a yellow body. Ugh.
Nothing is official though. For all we know the Blues will stick with the four jerseys they had in 2019-20.
Given the amount of leaks coming out, descriptions if not pictures, the lack of anything about the Blues might be encouraging. I mean we’re going to get some sort of Avalanche/Nordiques mashup, which is weird enough.
Just please, stay away from the yellow as a primary color. I beg you, Blues.