Another day and another social media post from the wonderful team of the St. Louis Blues media department. We now have a time to go along with the date.
June 24. 9 a.m.
— St. Louis Blues (@StLouisBlues) June 23, 2025
This is gearing up to be a really big reveal, and could have implications for the future look of this historic franchise. Many speculate that the Blue Note logo will be enhanced, but you cannot rule out that there won’t be more than that.
Fans are loving this, and that hype will help these Blues next season. The NHL is evolving, and with more and more money rolling in, the league moving forward with a new look makes sense. The Boston Bruins are another team that has revisualized their logo as well, not to mention the Utah Mammoth having a complete overhaul as well.
One more cryptic tweet
At the time of writing this, the Blues X account released a new post about this pending rebrand. This time, it adds a little more fire to the speculation that the new identity might be an homage to an old look.
Can’t move forward without looking back. #stlblues
— St. Louis Blues (@StLouisBlues) June 23, 2025
Are you hyped for all of these cryptic messages on the new look of the Blues? What do you think it will be?