With all of this buildup, the Blues are really preparing something big with this rebrand

This week has been a fun one for the St. Louis Blues and their fan base. Over the next couple of days, there will be the 2025 NHL Draft, the start of free agency, and a new rebrand in the works. With the cryptic tweets over the past 48 hours showing an eerie message of something coming, this is going to be a huge deal.

Let's talk about it.

Rebrand?

For months, there have been a ton of swirling rumors of something changing with the Blues' identity. This video from Icethetics sparked a fire that has burned for a long time now. They weren't wrong.

Over the past few days, it has become clear that a rebrand is on its way. There is no definitive leak thus far as far as what will be changed, but many have speculated it to be a new logo. I believe that it is a complete overhaul, with a new logo and jersey that will become the new home and away uniforms. No third jersey or alternate, but a full-time jersey for all 82 games.

This buildup can change the future of this organization.

Central Division is getting a complete makeover

The Central Division has become the flashiest and trendiest division in hockey. The Blues rebrand joins a new look Utah Mammoth team that has created a brand-new identity of its own. Last season proved how great this division was with five teams in the playoffs, and now they will look good in 2025-26 to continue that success.

What do you think the rebrand will be on June 24? Will the Blues make the right decision in making a big change in cosmetics, or will it upset fans?